News & Media


ROCK THE ROAD (RTRX) PARTNERS WITH SMART COLUMBUS
 AS PART OF THEIR SIXTH-ANNUAL LEADERSHIP AND INNOVATION EVENT

Smart Columbus to share innovation insights as a keynote panelist at upcoming RTRX event

Columbus, Ohio, July 26, 2017 Rockbridge announced today that leaders of the Smart Columbus initiative will join the lineup of leadership and innovation speakers for the sixth-annual Rock the Road (RTRX) event to be held August 3-6, 2017 in Columbus, Ohio. The Smart Columbus Panel will feature Alex Fischer, CEO of the Columbus Partnership; Mark Patton, VP of Smart Columbus; and Carla Bailo, AVP, Mobility Research at The Ohio State University.

Joining Smart Columbus leaders at RTRX will be leadership expert and Basketball Hall-of-Famer Bill Walton; innovation keynote speaker, author, and change-agent Dan Pallotta; Pelotonia CEO, Doug Ulman; and Dr. Michael Caligiuri, OSU James Cancer Hospital and Solve Research Institute CEO.

RTRX is a leadership and innovation event, delivered by inspiring speakers during a powerful day of storytelling. It’s an opportunity to network, think more broadly, and be immersed in a wealth of provocative ideas, all while supporting cancer research.

“We are thrilled that Alex Fischer and the Smart Columbus Team are joining our platform of leadership and innovation at RTRX,” said Jim Merkel, Rockbridge CEO and RTRX founder.  “The Smart Columbus initiative is an excellent example of leadership for our city and our nation. I’m excited that we are partnering to showcase this innovation through RTRX.”

Rockbridge founded RTRX to unite business leaders behind one goal: end cancer. The event directly supports Pelotonia, the nation’s largest cycling event benefiting cancer research. Over the past six years, RTRX has contributed more than $2.8 million to Pelotonia through sponsorships, attendees, and individual rider fundraising.

The City of Columbus competed against 77 cities nationwide to win the Smart City Challenge in 2016. With a $40 million grant from the U.S. Department of Transportation, the Smart Columbus initiative was formed with the purpose of improving people’s quality of life, driving growth in the economy, providing better access to jobs and ladders of opportunity, and becoming a world-class logistics leader. 

About Smart Columbus:

As the sole winner of the U.S. Department of Transportation’s (USDOT) Smart Cities Challenge, Columbus was awarded more than funding and designation as America’s Smart City; but more importantly, the coveted job of a global teacher for cities around the world on how to “become Smart” by embracing the reinvention of transportation to accelerate human progress. Columbus received a total of $50 million in the form of two grants: $40 million from USDOT, and $10 million from Vulcan, Inc., a Paul Allen company. These dollars provide the seed funding for Smart Columbus, a region-wide Smart City initiative co-led by the City of Columbus and the Columbus Partnership. The City of Columbus, under the leadership of Mayor Andrew J. Ginther, is the lead recipient and administrator of the grant funding. The Columbus Partnership, representing the Columbus Region’s private sector, is the lead implementation partner for the grant program and is responsible for the initiative’s Acceleration Fund. The Fund, which started out as $90 million and now totals more than $360 million with the goal of reaching $1 billion by 2020, is composed of coordinated and aligned investments by the private sector to compliment, scale, and sustain Smart Columbus projects and programs.


ROCKBRIDGE ANNOUNCES SPONSORS FOR ROCK THE ROAD 2017
Leading Hospitality Brands Unite at RTRX for Leadership and Innovation Event

 

Columbus, Ohio, July 11, 2017 The 6th annual Rock the Road (RTRX), a leadership and innovation event, is attracting many of the nation’s leading hospitality brands as key sponsors to support RTRX as
a productive networking event where business gets done and to make a difference in the fight
against cancer.

RTRX is about leadership and innovation, delivered by inspiring speakers during a powerful day of storytelling. It’s an opportunity to network, to think more broadly, and to be immersed in a wealth of provocative ideas, all while sharing a commitment to support cancer research. Featured keynote speakers include basketball legend and leadership expert Bill Walton, and Dan Pallotta, who will speak on innovation and nonprofit growth strategies. Other speakers include Doug Ulman - Pelotonia CEO, and Dr. Michael Caligiuri - OSU James Cancer Hospital and Solve Research Institute CEO.

“The value of this leadership and innovation event is built around our triple-bottom line: good business, personal fulfillment and giving back,” said Jim Merkel, Rockbridge CEO and Rock the Road founder. “RTRX is a passion for us. We put significant effort into creating an incredible experience for our guests. Attendees come away thinking differently and feeling inspired.”

Top level sponsors for this year’s event include Aimbridge Hospitality and Davidson Hotels & Resorts as Difference Maker sponsors. The next level is Presidential Sponsors including Hodges Ward Elliott, Hospitality Ventures Management Group, IDC Construction, JLL, Marriott International, Morris, Manning & Martin, LLP and S.R. Sams Construction

“We are humbled and truly appreciate the generous support from our sponsor partners,” Merkel added. “They help us achieve the ambitious goals we set that make this great business and learning experience successful and enduring.”

Rockbridge founded RTRX to unite business leaders behind one goal: end cancer. Over the past six years, Rock the Road has contributed more than $2.2 million to Pelotonia and cancer research through sponsorships, attendees, and individual rider fundraising. RTRX has again set the bar high, announcing a goal of raising $1 million for Pelotonia this year.

There are four main RTRX sponsorship levels including but are not limited to:

Difference Maker Level Sponsors: Aimbridge Hospitality and Davidson Hotels & Resorts              

Presidential Level Sponsors: Hodges Ward Elliott, Hospitality Ventures Management Group, IDC Construction, JLL, Marriott International, Morris, Manning & Martin, LLP and S.R. Sams Construction

Leadership Sponsors:  Bryan Ashley, Carroll Adams, First Hospitality Group, Hunter Hotel Advisors, New Castle Hotels and Resorts, Prism Hotels & Resorts, Vesta Hospitality, Wells Fargo, Widewaters and Wyndham Hotels & Resorts.

Partnership Sponsors:  Amherst Capital Management, Arent Fox, CBIZ, Concord Hospitality, Crowe Horwath, Dickinson Wright, First American Title, HFF, Hilton Hotels & Resorts, HRI Properties,

McGriff, Seibels & Williams, Inc., Parking Management Company, Pyramid Hotel Group, Stonecutter Capital Management, U.S. Bank, and Vorys, Sater, Seymour and Pease, LLP.


ROCKBRIDGE ANNOUNCES DYNAMIC NATIONAL SPEAKERS FOR ROCK THE ROAD 2017
Targets $1 Million Goal for Cancer Research

Columbus, Ohio, May 2, 2017 Rockbridge today announced Basketball Legend and Hall-of-Famer Bill Walton will be the leadership keynote speaker for its 6th-annual Rock the Road (RTRX) Experience, to be held August 3-6, 2017 in Columbus, Ohio, benefitting Pelotonia. Additional speakers for the event include Dan Pallotta - innovation speaker, author, change-agent, Doug Ulman - Pelotonia CEO, and Dr. Michael Caligiuri - OSU James Cancer Hospital and Solve Research Institute CEO.

RTRX is all about leadership and innovation, delivered by inspiring speakers during a powerful day of storytelling. It’s an opportunity for strong networking, to think more broadly, and to be immersed in a wealth of provocative ideas all while sharing a commitment to supporting cancer research.

“The value of this leadership and innovation event is built around our triple-bottom-line: good business, personal fulfillment and giving back,” said Jim Merkel, Rockbridge CEO and Rock the Road founder. “Rock the Road is a passion for us. We put significant effort into creating an incredible experience for our guests. Attendees come away thinking differently and feeling great.”

Rockbridge founded RTRX to unite business leaders behind one goal: ending cancer. The event directly supports Pelotonia, the nation’s largest cycling event benefiting cancer research. Over the past six years, Rock the Road has contributed more than $2.1 million to Pelotonia and cancer research through sponsorships, attendees, and individual rider fundraising. RTRX has again set the bar high, announcing a goal of raising $1 million for Pelotonia.

RTRX leadership keynote speaker Bill Walton’s experiences on and off the court are the foundations for his keynote talk on leadership. Having played for legendary coach John Wooden, Walton draws on insights and lessons from his former mentor as well as his 15-year legendary career.

Dan Pallotta is the innovation keynote speaker at RTRX. Pallotta is a leading advocate for nonprofit reform. He is an innovative thinker and a builder of movements. He believes passionately that restraints on nonprofits undermine their potential.  He invented the multi-day charitable event industry including the Breast Cancer 3-Day walks and the multi-day AIDS Rides, which raised half a billion dollars in 9 years. In the last five years Dan has given over 275 talks on philanthropy and innovation.

RTRX also launched RTRexperience.com, the branded digital home of Rock the Road. The website was created to provide a seamless “one-stop shop” experience for sponsors, attendees, riders and those wishing to make an investment.

Some of the website’s functionality includes:

-  Sponsor sign-up

-  Attendee registration

-  Easy payment options

-  Rider information with a direct link to Pelotonia’s website

-  Mobile optimization for access using personal electronic devices

-  Updated information such as speaker bios, funds raised to date, attendee and rider counts

For more information about RTRX, including how to be a sponsor, background on the announced speakers, and details on how RTRX benefits cancer research, visit:  www.RTRexperience.com.